- What do we do?
- How do we do it?
- Whom do we do it for?
- What value are we bringing?
At Silly Chilly Hotsauce, we believe Farmers are the Backbone of our society, bring together the freshest, handpicked ingredients sourced locally from organic farmers, and combine industry best practices to create one of the highest quality, vegan, gluten-free hot sauces in the market--all while being silly! We do it for the naysayers, the trailblazers, the rebels, and the purists, minus the skulls, bones, and serious branding that comes with all of your other hot sauces in the market today. With a little inspiration from Bangladeshi cuisine, a whole lot of fun, and love for the little guys who keep it organic, our flavors pack a punch; they’re sure to make your tastebuds go silly! Support the local organic farming economy and be a silly chilly today!
Note From the Founder
Like all creations, Silly Chilly Hotsauce started with a dream. It was a simple dream: to win the national prize and title, “Hottest of Hot Sauces.” Overtime, that dream developed into a goal. Many have asked, why hot sauce, though? I am a graduate of F.I.T. working in the confines of the fashion industry in New York City. My life consisted of board meetings, hunting for the latest style trends, and staying caught up with “who’s who” and “what’s what” of the Big Apple. From the outside looking in, I was far from being a connoisseur of the kitchen. And though I enjoyed my work in fashion, there was a little, nagging voice in me telling me “this isn’t my dream.” I decided to listen to my instinct and find my passion.
As a first-generation American hailing from Bangladesh, I sought comfort from my hectic work life in Manhattan by returning to my roots. Exploration of the culinary wonders of Bangladesh became a hobby to ground me in an otherwise chaotic NYC lifestyle. Growing up with the richness in spices and depths of flavor that make up classic South Asian dishes, my creations gave me a nostalgic, homely comfort. In 2016, what began as a refuge to destress, transformed into a passionate a driven business: Silly Chilly Hotsauce.
In the beginning, the road was long and full of challenges. As a newbie to the kitchen, I couldn’t differentiate the several species of habaneros to the hype of the ghost pepper. Hot was simply hot and my taste buds were not accustomed to the differences in flavor and spice. Right away, I knew that my love for spice and heat wasn’t enough. So, I embarked on an epic pepper exploration through countless trials and errors, hours spent on YouTube watching DIY gurus of spice, and daily disappointments. Chili peppers, vinegar, salt, citrus, pots, pans, bowls, and canning jars took over my weekends, weekday nights, and turned my kitchen into Willy Wonka’s Chili Factory. Each concoction needed to be uniquely palatable, and yet, true to nature and nostalgia that is Silly Chilly Hotsauce.
No Shame in Failure
Expended by the daily grind and limited budget, I moved from Queens to Hoboken, NJ like many New Yorkers before me. It was a no-brainer, really. Starting a business from the ground up and with little knowledge of my product and entrepreneur culture, I became a penny scraper. However, my quest for the best hot sauce recipe continued, despite the low funds. One holiday season, my Uncle gifted me some cash. I immediately purchased a food processor. I was thrilled! This was the magic key, I thought, this is what I needed all along to perfect my recipe. It will be professionally done and delicious, success was ahead!
Shortly after the holidays, I visited my Uncle and Aunt in Queens. I decided to share my first “professional” attempt of hot sauce. Imagine Michelangelo spending every day for years painting the ceiling of the Sistine Chapel…only to have everyone laugh or look on in disappointment. Well, it wasn’t anything like that at all because, frankly, I didn’t actually let them try it! My first test run was disastrous. Why? Because when I first arrived, I took the jar of hot sauce out of my bag only to immediately hide it away again in shame. I was so disappointed in myself, how would I get anywhere in this business if I was too scared to even let my family try my creation? But in some ways, I didn’t let my inner struggle stop me from doing what I wanted. I was my biggest critic, and I had to find a way to shut her up in order to succeed.
Fast forward seven months later, I never gave up. I was determined to succeed and started what they call, The Grind. I was experimenting and practicing every weekend between long work weeks of 40+ hours in the city. Gradually, I learned and improved the tedious process of canning. Even more gradually, I perfected the recipe for my hot sauce. And after finally, and successfully, sharing my creation with family, my confidence and precision in my hot sauce emerged.
When Silly Chilly Hotsauce started to come together as a legitimate business, I envisioned a company of integrity and social activism. When it comes to running a business, I believe in leading by example. The Farmers, myself and my team are expected to live up to the highest standard of work ethic. The people I work with are coworkers as well as friends making each day at work a treat for me! When it comes to creating our product, cleanliness is held to the utmost importance when making our product. Each ingredient is carefully grown and hand-picked from local NJ farms making our product the finest and freshest condiment from my table to yours. Silly Chilly Hotsauce jars are handcrafted in the combination of temperature and spices to maintain the consistency of flavors. From the Super Duper Habanero to the Mild Fresh Mango & Sweet Pepper to the Smoky Hot Serrano & Chipotle, I put all of my love and care into each bottle produced.
Silly Chilly Hotsauce is guaranteed to be a hit at your next BBQ, wedding, and-or corporate event leaving your guests with a unique culinary experience. With three unique, gluten-free, vegan sauces, our product appeals to everyone with different tastes and dietary needs. It’s more than just “Sass in a Glass,” Silly Chilly Hotsauce is Sass in a Sauce!
Love to All,
CEO & Founder